 And (who knows) maybe your own 8 Principles for Creating and Preserving Wealth for You and Your Company without Selling Out
by David Batstone It is hard to imagine a better time to write a book like "Saving the Corporate Soul." In the wake of the Enron debacle, the public and private furor over corporate irresponsibility and malevolence is at an all-time high. As new information continues to unfold in the wake of the meltdown, the media's ongoing coverage is fueling the public cry for justice and, especially, for answers. How could the seventh largest corporation in America get away with egregious lies for so very long? What would possess corporate directors to so grossly mislead the ranks of middle managers and employees? Why does it feel like this most recent display of corporate injustice is just one more example of big business thinking only for itself without regard to the human consequences? These questions beg for an answer that goes beyond the reactionary condemnations of capitalism, globalization and money as "the root of all evil." David Batstone answers these questions very powerfully and extremely practically in Saving the Corporate Soul. He begins with a question of his own, "What is it about the modern corporation that makes joining it feel like we're making a bargain with Mephisto for our soul?" And it is through this question that he takes the reader on a tour through the landscape of recent corporate successes and failures while, at the same time, providing tools, strategies and inspiration for the revitalization of corporations and the people in them. Batstone argues that it is not necessary to sacrifice one=B9s soul while building corporate and personal success. He uses engaging case studies to outline strategies for corporations putting their structures at the service of the people they employ and serve. This book is for executives, managers, employees, entrepreneurs of every stripe and anyone who has ever cared about the activity and the entity toward which they focus perhaps the largest portion of their time.
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